4 Content Tips from Oprah’s Golden Globes Speech

Photo by Green Chameleon on Unsplash The celebrated Oprah Winfrey accepted the Cecil B. DeMille Award for lifetime achievement during the 75th Golden Globes Awards. It is no surprise that she brought the crowd to their feet. The loud applause filling the theater and tears from those watching at home illustrates the power of her words.  As social … Continue reading 4 Content Tips from Oprah’s Golden Globes Speech

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Part Two: Interviewing Social Media Contractors

Missed Part 1? No worries, go here. I immediately noticed the difference between interviewing for full-time and contractor jobs when I started Little Engine Social Media. For a full-time job, you usually have to promise your first unborn child. For a freelance job, you basically have to have a solid referral and the courtesy to … Continue reading Part Two: Interviewing Social Media Contractors

Holidays on Social Media: Celebrate or Skip?

Reading tip for this one, click the hyperlinks to see effective holiday examples. Billboards with Christmas ads in November. Magazine print ads for Independence Day sales. Radio spots from florists for Mother’s Day. Holidays and marketing have been BFFs for decades, but social media (being the rebel child that it is) flipped marketing on its … Continue reading Holidays on Social Media: Celebrate or Skip?

Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud

Mother's Day is one of those holidays that brands should be extra thoughtful and considerate in their social media content marketing. They should not allow themselves to be blinded by dollar signs when they find out that U.S. consumers spent a crazy $21.4B last Mother's Day. I wonder how many runny eggs, cheap chocolates, and … Continue reading Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud

Social Media Content for Nonprofits: April Tips & Topics

Sharpen your pencils, do-gooders! It's time to write your social media content calendar for April. Like the pollen outside, time to let the ideas fly! Social Media Tip of the Month Video doesn't have to be a huge, stressful production, but they can be incredibly engaging and rewarding. Here are some videos ideas you can … Continue reading Social Media Content for Nonprofits: April Tips & Topics