Reading tip for this one, click the hyperlinks to see effective holiday examples. Billboards with Christmas ads in November. Magazine print ads for Independence Day sales. Radio spots from florists for Mother’s Day. Holidays and marketing have been BFFs for decades, but social media (being the rebel child that it is) flipped marketing on its … Continue reading Holidays on Social Media: Celebrate or Skip?
Mother's Day is one of those holidays that brands should be extra thoughtful and considerate in their social media content marketing. They should not allow themselves to be blinded by dollar signs when they find out that U.S. consumers spent a crazy $21.4B last Mother's Day. I wonder how many runny eggs, cheap chocolates, and … Continue reading Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud
Sharpen your pencils, do-gooders! It's time to write your social media content calendar for April. Like the pollen outside, time to let the ideas fly! Social Media Tip of the Month Video doesn't have to be a huge, stressful production, but they can be incredibly engaging and rewarding. Here are some videos ideas you can … Continue reading Social Media Content for Nonprofits: April Tips & Topics
One of my favorite interview questions was from Ignite Social Media. They asked me what was my favorite social media platform and why. It was a great question, because it tells a lot about a person. If I had said Myspace, I wouldn’t have gotten the Community Management gig. Three years ago, my answer was … Continue reading What Your Favorite Social Media Platform Really Says About You
Instagram launched a new feature this week that allows you to upload up to 10 photos in one post. It is a swipe-to-view slideshow. Personal translation: I can now show close-up shots of my beagle’s precious ears, eyes, whiskers, and tail in one post – oh boy! Hopefully brands will utilize this new update in a … Continue reading 4 Ways Brands Can Use Instagram’s New Slideshow Feature
Depressing. Scary. Dirty. Hopeless. These were all the reasons why I resisted volunteering at an animal shelter. I’m irrationally emphatic when it comes to furry creatures, but that was the very thing holding me back from donating my time at a shelter. I had fostered dogs through rescue groups in the past, but with two … Continue reading How Volunteering at an Animal Shelter Changes Your View on Life
I shouldn’t be sharing this tip. I should stuff it deep in my pocket and use it for the day I’m finally published (yes, I’m staying optimistic). However, the social media manager in me is dying to share this helpful tidbit. So, all you genius, over-achieving bastard authors (I'm not jealous) can enjoy it now … Continue reading How to Use Twibbon to Promote Your Novel