Photo by Green Chameleon on Unsplash The celebrated Oprah Winfrey accepted the Cecil B. DeMille Award for lifetime achievement during the 75th Golden Globes Awards. It is no surprise that she brought the crowd to their feet. The loud applause filling the theater and tears from those watching at home illustrates the power of her words. As social … Continue reading 4 Content Tips from Oprah’s Golden Globes Speech
Missed Part 1? No worries, go here. I immediately noticed the difference between interviewing for full-time and contractor jobs when I started Little Engine Social Media. For a full-time job, you usually have to promise your first unborn child. For a freelance job, you basically have to have a solid referral and the courtesy to … Continue reading Part Two: Interviewing Social Media Contractors
Agencies hiring contractors is a smart move. Think about it - agencies tend to take on a lot of short-term contracts, so why hire a full-time employee with full benefits to do a job that may not be around in a couple months. Or even worse, dump another FTE on your already exhausted community manager … Continue reading Part One: Why Marketing Agencies are Hiring Contractors
Reading tip for this one, click the hyperlinks to see effective holiday examples. Billboards with Christmas ads in November. Magazine print ads for Independence Day sales. Radio spots from florists for Mother’s Day. Holidays and marketing have been BFFs for decades, but social media (being the rebel child that it is) flipped marketing on its … Continue reading Holidays on Social Media: Celebrate or Skip?
Mother's Day is one of those holidays that brands should be extra thoughtful and considerate in their social media content marketing. They should not allow themselves to be blinded by dollar signs when they find out that U.S. consumers spent a crazy $21.4B last Mother's Day. I wonder how many runny eggs, cheap chocolates, and … Continue reading Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud
Sharpen your pencils, do-gooders! It's time to write your social media content calendar for April. Like the pollen outside, time to let the ideas fly! Social Media Tip of the Month Video doesn't have to be a huge, stressful production, but they can be incredibly engaging and rewarding. Here are some videos ideas you can … Continue reading Social Media Content for Nonprofits: April Tips & Topics
One of my favorite interview questions was from Ignite Social Media. They asked me what was my favorite social media platform and why. It was a great question, because it tells a lot about a person. If I had said Myspace, I wouldn’t have gotten the Community Management gig. Three years ago, my answer was … Continue reading What Your Favorite Social Media Platform Really Says About You