I shouldn’t be sharing this tip. I should stuff it deep in my pocket and use it for the day I’m finally published (yes, I’m staying optimistic). However, the social media manager in me is dying to share this helpful tidbit. So, all you genius, over-achieving bastard authors (I’m not jealous) can enjoy it now and hopefully it will still be cool when I try it.
What is Twibbon?
According to Twibbon it “is the best free tool on the web to increase exposure, likes and support.” Interested? Thought so.
A Twibbon Campaign supports a cause, brand or organization on Facebook and Twitter in a variety of ways. My two favorite features are the ability to add an overlay to your supporters’ Facebook or Twitter profile pics AND they can publish a message of support on their Facebook or Twitter accounts.
When should authors use Twibbon?
Your book release is the perfect reason to use this microsite. Leading up to the release, your friends, family, and fans can change their profile images to show your brand and share messages of your upcoming release. Unlike a tweet or post, the content won’t wither and die in a couple hours. Every time they publish content their profile photo shows your messaging. Score!
How would it look?
Let’s use examples from two one of my favorite book series. George R.R. Martin gathers people in droves when his books come out, so he could use Twibbon as a way to show House pride*. Oh, could you imagine the conversation that would organically happen when you find out your coworker is House Greyjoy (gag!). Here’s a mockup of A Dance with Dragons release on my Facebook profile pic with my House of choice. Dragons rule.
Now for my girl crush, Gena Showalter and her Lords of the Underworld series. She is also a bestselling author that is adored by many, but Twibbon would help fans like me show my support and excitement for the weeks leading up to her LOTU next release, which is The Darkest Torment on May 31, 2016! A tattooed butterfly is her series brand. It looks way better on a supernatural hero, but you get the idea.
I’m actually using Twibbon now for the Muscular Dystrophy Association Shamrock Campaign. Not only was I a former MDA employee, but I wholeheartedly believe in their efforts to cure muscular diseases, like Duchenne MD. This is a Facebook post I was able to share from their Twibbon campaign.
Why it works!
Awareness and impressions. Throw a hashtag in your overlay and in your social media content and you’re likely to see a spike in followers and mentions. It gives your followers an opportunity to be brand ambassadors for your upcoming book release.
So, please try to give me sympathy and support when I can finally use Twibbon after I publish a book and you have a naked profile pic. Well, not naked…I think that is frowned upon in social. I mean a bare, a bare profile pic.
*To make this work you would have to set a campaign for each House.