Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud

Mother's Day is one of those holidays that brands should be extra thoughtful and considerate in their social media content marketing. They should not allow themselves to be blinded by dollar signs when they find out that U.S. consumers spent a crazy $21.4B last Mother's Day. I wonder how many runny eggs, cheap chocolates, and … Continue reading Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud

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How to Use Twibbon to Promote Your Novel

I shouldn’t be sharing this tip. I should stuff it deep in my pocket and use it for the day I’m finally published (yes, I’m staying optimistic). However, the social media manager in me is dying to share this helpful tidbit. So, all you genius, over-achieving bastard authors (I'm not jealous) can enjoy it now … Continue reading How to Use Twibbon to Promote Your Novel