Sharpen your pencils, do-gooders! It’s time to write your social media content calendar for April. Like the pollen outside, time to let the ideas fly!
Social Media Tip of the Month
Video doesn’t have to be a huge, stressful production, but they can be incredibly engaging and rewarding. Here are some videos ideas you can do with your phone (just don’t forget to shoot it holding your phone sideways) in under 60 seconds:
- Mini staff interviews
- Behind the scenes look at a project or initiative
- Office tour
- Treatment/Efforts in progress
- Mimi interviews with the people you support
April Social Media Content Ideas
April 2: Children’s Book Day
The theme of last month’s Social Media Marketing World 2017 in San Diego was a refocus on being helpful to your community. Children’s Book Day is an excellent opportunity to provide resources to your followers by sharing book recommendations. You can do this with a blog post, quick video or even individual posts throughout the day. For example, the nonprofit I work for, MiracleFeet, will use Facebook Stories and Instagram Stories to show pics of our favorite clubfoot books for parents to read to their children.
April 5: Day of Hope
Started by Child Help, this campaign is to remember that every year millions of children around the world are victims of abuse and neglect. Remind your followers how they can get involved with your organization to help children in your community or beyond.
April 7: World Health Day
An event hosted annually by the World Health Organization and this year’s theme is depression. If your nonprofit is involved with mental health, today is an excellent way to join the conversation on social media to bring awareness of your efforts and how others can help.
April 10: Sibling Day
Always a trending hashtag on Twitter and a prime opportunity for sibling story telling. You could have one sibling interview the other or share a story of how helping one sibling helped the family as a whole. Endless possibilities!
April 11: Pet Day
Time to give some love to those service dogs! Oh, don’t forget to share any pics of the office dog (if you’re lucky enough to have one!).
April 15: Microvolunteering Day
Besides being a crazy long word to type, your content on this day must showcase all the quick and easy ways your followers can make a difference without a huge time or monetary investment.
April 16: Easter Sunday
Don’t be that guy – you know, the brand that uses a religious holiday for self-serving purposes. Just saying.
April 17: Haiku Poetry Day
Who doesn’t love a haiku? Refreshing and fun way to share your organization’s message.
April 20: Volunteer Recognition Day
You should recognize your volunteers often and with sincerity and April 20th is no exception. Use social media to give your volunteers shout-outs. Just make sure they are ok with you using their photo and/or name.
April 22: Earth Day
Always a trending day! You could host an environmental campaign in your community and share live updates throughout the day on social media.
April 29: World Wish Day
In honor of the anniversary that inspired the founding of Make-A-Wish in 1980 this is a day of granting wishes for sick children and thanking those who made wishes possible. If Make-A-Wish has helped any of the families you support, today is a great way to thank them and stories of their share their wishes.