4 Content Tips from Oprah’s Golden Globes Speech

Photo by Green Chameleon on Unsplash

The celebrated Oprah Winfrey accepted the Cecil B. DeMille Award for lifetime achievement during the 75th Golden Globes Awards. It is no surprise that she brought the crowd to their feet. The loud applause filling the theater and tears from those watching at home illustrates the power of her words.  As social media managers and content creators, the craftsmanship of her speech should inspire all of our copywriting in 2018.

Forget Simon Says, let’s play Oprah Says! Here are five content creation tips you can borrow from the master herself.

1. Make a strong opening.

Oprah says…

“In 1964, I was a little girl sitting on the linoleum floor of my mother’s house in Milwaukee watching Anne Bancroft present the Oscar for best actor at the 36th Academy Awards.”

Why it works…

The opening line of her acceptance speech immediately pulls you in. It creates a timeframe, a setting, and a feeling in one sentence. Scroll through Facebook right now and see how many brands are actually succeeding at this. I challenge you to write one-sentence stories and test them on your brand’s social media channels.

2. Don’t make it all about you.

Oprah says…

“In 1982, Sidney received the Cecil B. DeMille award right here at the Golden Globes and it is not lost on me that at this moment, there are some little girls watching as I become the first black woman to be given this same award.”

Why it works…

A common miss I see is brand’s making it all about them. By telling a story of her idol, Sidney Poitier, and the full circle moment she may be having with other little girls somewhere in the world is an emotional human connection. The fact that she is the first black woman to receive this award took somewhat of a second seat to the potent story she was telling (which is hard to do!). How can your brand subtlety show their achievements without making it all about them?

3. Be respectful and brave in the face of controversy.

Oprah says…

“I want to say that I value the press more than ever before as we try to navigate these complicated times, which brings me to this: what I know for sure is that speaking your truth is the most powerful tool we all have.”

Why it works…

No matter where you are on the political scale, the press has been under a lot of criticisms and scrutiny. You’ll notice, she doesn’t weigh in on the matter, she simply acknowledges it and uses it to make a powerfully positive statement. Sometimes going dark on social media is the smart move when controversial issues are trending, but next time see if there is an opportunity to inspire or inform your audience instead.

4. Say something familiar in an unfamiliar way.

Oprah says…

“Their time is up. And I just hope — I just hope that Recy Taylor died knowing that her truth, like the truth of so many other women who were tormented in those years, and even now tormented, goes marching on. It was somewhere in Rosa Parks’ heart almost 11 years later, when she made the decision to stay seated on that bus in Montgomery, and it’s here with every woman who chooses to say, “Me too.” And every man — every man who chooses to listen.”

Why it works…

Oprah knew the Time’s Up movement would be the center of every red carpet interview and acceptance speech. Her award is given late in the show, so she couldn’t very well say the same thing that everyone had been saying all night. That just isn’t her style. And it should be what brands do either. How many times do you practically see the same tweet from 15 different companies on Taco Day or National Best Friend Day? They all start to sound the same. Instead, Winfrey took the opportunity to tell a story about Recy Taylor, then tied it into our past history and history in the making.

If you missed the speech, I encourage you watch it online. It truly was a message we should all listen to, and for more reasons than to be inspired by her speech writing.

Social Media Content for Nonprofits: April Tips & Topics

Sharpen your pencils, do-gooders! It’s time to write your social media content calendar for April. Like the pollen outside, time to let the ideas fly!

Social Media Tip of the Month

Video doesn’t have to be a huge, stressful production, but they can be incredibly engaging and rewarding. Here are some videos ideas you can do with your phone (just don’t forget to shoot it holding your phone sideways) in under 60 seconds:

  • Mini staff interviews
  • Behind the scenes look at a project or initiative
  • Office tour
  • Treatment/Efforts in progress
  • Mimi interviews with the people you support

April Social Media Content Ideas

April 2: Children’s Book Day

The theme of last month’s Social Media Marketing World 2017 in San Diego was a refocus on being helpful to your community. Children’s Book Day is an excellent opportunity to provide resources to your followers by sharing book recommendations. You can do this with a blog post, quick video or even individual posts throughout the day. For example, the nonprofit I work for, MiracleFeet, will use Facebook Stories and Instagram Stories to show pics of our favorite clubfoot books for parents to read to their children.

April 5: Day of Hope

Started by Child Help, this campaign is to remember that every year millions of children around the world are victims of abuse and neglect. Remind your followers how they can get involved with your organization to help children in your community or beyond.

April 7: World Health Day

An event hosted annually by the World Health Organization and this year’s theme is depression. If your nonprofit is involved with mental health, today is an excellent way to join the conversation on social media to bring awareness of your efforts and how others can help.

April 10: Sibling Day

Always a trending hashtag on Twitter and a prime opportunity for sibling story telling. You could have one sibling interview the other or share a story of how helping one sibling helped the family as a whole. Endless possibilities!

April 11: Pet Day

Time to give some love to those service dogs! Oh, don’t forget to share any pics of the office dog (if you’re lucky enough to have one!).

562153_10151330675545773_1503225495_n
My buddies – Kevin and his service dog.

April 15: Microvolunteering Day

Besides being a crazy long word to type, your content on this day must showcase all the quick and easy ways your followers can make a difference without a huge time or monetary investment.

April 16: Easter Sunday

Don’t be that guy – you know, the brand that uses a religious holiday for self-serving purposes. Just saying.

April 17: Haiku Poetry Day

Who doesn’t love a haiku? Refreshing and fun way to share your organization’s message.

MiracleFeet Tweet
Similar example from World Poetry Day.

April 20: Volunteer Recognition Day

You should recognize your volunteers often and with sincerity and April 20th is no exception. Use social media to give your volunteers shout-outs. Just make sure they are ok with you using their photo and/or name.

April 22: Earth Day

Always a trending day! You could host an environmental campaign in your community and share live updates throughout the day on social media.

April 29: World Wish Day

In honor of the anniversary that inspired the founding of Make-A-Wish in 1980 this is a day of granting wishes for sick children and thanking those who made wishes possible. If Make-A-Wish has helped any of the families you support, today is a great way to thank them and stories of their share their wishes.

4 Ways Brands Can Use Instagram’s New Slideshow Feature

Instagram launched a new feature this week that allows you to upload up to 10 photos in one post. It is a swipe-to-view slideshow. Personal translation: I can now show close-up shots of my beagle’s precious ears, eyes, whiskers, and tail in one post – oh boy! Hopefully brands will utilize this new update in a more productive way. Here are four ideas to get you started.

1. Before, During and After

You no longer have to rely on a video or collage to show your work in progress. This works beautifully for nonprofits wanting to show the progress of their good work. For example, as a Social Media Manager at MiracleFeet, I’ll be using this feature to show kids before treatment, during the casting, and the happy after photo with one upload. Love it!

India before and after TW

2. In the Making

Similar to the above, but with more of an emphasis of starting from scratch and ending with a finished product. I’d like to see a brewery use this idea for crafting a new seasonal ale. This would also work well for restaurants, cleaning services, contractors, etc…

3. Zoom Out

For a more artistic (and mysterious!) approach, take a series of photos that start crazy focused in on something and zoom out with each new shot. Envision a gorgeous, intricate flower at a nursery: at first you just see vibrant colors, then a hint of a petal, and finally the whole bloom to announce hydrangeas are on sale.

Flower collage

4. Events

You no longer have to worry about picking your 1-2 favorite photos from an event to share. Highlight your event by sharing photos in order, so fans can experience set-up to after-hours. We will certainly see this used by brands and celebrities this Sunday for the Oscars.

Add those hashtags and get posting. #Slideshow already shows over 70k posts. So, what are you waiting for? Get started, ‘Grammers!

#GivingTuesday Planning: Create a Standout Theme

#GivingTuesday is a global day of giving after the sales and sparkle of Black Friday and Cyber Monday. This year, #GivingTuesday takes place on November 29, 2016. This social media event is a fun and easy way to kick-off your end of year campaign and engage your donors. There’s no excuse for nonprofits skip this event. Last year, over 70,000 people participated and raised about $116,000,000 online.

To ensure you make the most of the day, all your marketing efforts (social media content, emails, newsletters, etc…) should all be coordinated around a standout theme. You want your theme to match your brand voice, style and guidelines, but this particular campaign should be unique enough to shine above your regular content and cut through the abundant amount of content that will be pushed out that day by other nonprofits. Creating that stellar theme can be a bit daunting, so here are some ideas to get you started.

1. Cause & Effect

You always want to show your donors how their support makes a difference and #GivingTuesday is an excellent way to visually illustrate impact. For example, you can start each hour with a photo that shows something missing without your help, the call to action in your copy should be the dollar amount/action needed to satisfy the goal, then end the hour with the missing object fulfilled.

SPCA of Wake County mock-up example:

Add color to this pic! Donate $5 this hour to give our shelter dogs toys to pounce on. [link] #GivingTuesday

before SPCA

You did it! We raised $100 in an hour and now Bella and her friends will have fun toys to chase. #GivingTuesday

SPCA
Photo via @SPCAWake

Every hour can be a new black and white photo brought to life by your followers donations.

2. Humor

Humor doesn’t always have a place in the nonprofit world as their missions are usually very serious. However, if it is acceptable for your organization, #GivingTuesday may be the perfect opportunity for you to push the envelope a bit.

Pretty “ballsy” humor from the Alabama Spray/Neuter Program:

Balls

More subtle humor can work, too:

MJF

3. Milestone Moments

Keep momentum moving throughout the day by setting milestone goals and rewards. Set an hourly donation or volunteer sign-up goal and once that goal is reached, you can post a coupon code from a sponsor or a thank you video from a celebrity.

4. Challenges

Everyone loves a challenge, especially sharing challenges they accomplished. From walking challenges to photo contests, there are so many ways to ask your followers to step up on #GivingTuesday to help raise funds and/or awareness of your organization’s efforts.

photo contest

A well thought out theme will keep your #GivingTuesday campaign consistent and memorable. Regardless of your theme, remember to constantly engage and thank your participants throughout the day.

I’d love to hear what theme you picked! Share your ideas in the comments or tweet me at @daily_scramble.

5 Social Media Tactics to Boost Creativity

The dreaded blank page. All that white space. It’s the stuff of nightmares.

horror

Whether you are a content creator, community manager or author, it is your job to transform all that white space into a spellbinding, revenue machine.

Easy, right?

No. This is what turns my hair gray. Why do we put ourselves through this? Simple–the light bulb moment is unbelievably satisfying. This moment isn’t always going to happen at your desk or your usual writing spot at your home. Time to pack up and head out in search of your next ah-ha moment.

1. Hit the Gym

This could actually be going for a run, using the elliptical in your house or lifting weights at the gym. Fresh oxygen will flow through your noggin and breathe new life into your ideas.

TIP: Keep your phone handy with a notes app open or bring a notepad and pen, so you don’t forget any of your ideas.

2. Visit an Animal Shelter

This may seem like an odd choice, but hear me out. All those furry babies have a story that is usually written on an info card or you can ask an employee or volunteer. Their history, attributes and quirks can be thought provoking for authors to big brand copywriters. If you’re looking to get away from a clinical or traditional approach to brainstorming, this option could be for you.

TIP: Be sure to leave a donation before you go! Better yet, if you’re a responsible human being, take a pet home and love them forever and forever.

3. (Nerd Alert) Go to the Library

Remember those big structures with shelves of books? Those are libraries and they are filled with light bulbs just waiting to be turned on.

TIP: Don’t immediately go to your genre. If you write for a realty company, hit up the fantasy section. Write romance? Grab a few pop culture magazines. This will force your brain to really think outside the box.

4. Word Race at a Coffee Shop

Grab a buddy for a fun brainstorming session over a cup of Joe. Come prepared with 8-10 questions related to the content you need to write on individual note cards. Let’s say you need to create content for a rental car company for a summer road trip campaign. Here are some sample questions you may ask:

  • What do people love about road trips?
  • How could things go wrong on a road trip?
  • Where did you travel as a kid?

note cards edited

Put your note cards face down on the table, set your phone to a 30-second timer, and flip over a card. You both write as many answers as possible per card. The person with the most answers at the end of the game gets a drink on the loser. Either way, you walk away with a stack of content ideas.

5. Go Camping

Ah, the great outdoors. Relaxing, but it also forces you outside your normal routine. You have to build a shelter, start a fire, and cook a meal on a stick. Think about your content needs and ask yourself how your brand could be used to help or what trouble your characters could get into while alone in the woods.

TIP: Take lots of photos. Take photos of your campsite and things you see when you go for a hike. You can reflect upon these images later for more ideas.

Get your butt out of your chair and go find your next light bulb moment. Be sure to share it with me when you do!