Reading tip for this one, click the hyperlinks to see effective holiday examples. Billboards with Christmas ads in November. Magazine print ads for Independence Day sales. Radio spots from florists for Mother’s Day. Holidays and marketing have been BFFs for decades, but social media (being the rebel child that it is) flipped marketing on its … Continue reading Holidays on Social Media: Celebrate or Skip?
Mother's Day is one of those holidays that brands should be extra thoughtful and considerate in their social media content marketing. They should not allow themselves to be blinded by dollar signs when they find out that U.S. consumers spent a crazy $21.4B last Mother's Day. I wonder how many runny eggs, cheap chocolates, and … Continue reading Mother’s Day Mishaps: Social Media Etiquette to Make Mom Proud
Instagram launched a new feature this week that allows you to upload up to 10 photos in one post. It is a swipe-to-view slideshow. Personal translation: I can now show close-up shots of my beagle’s precious ears, eyes, whiskers, and tail in one post – oh boy! Hopefully brands will utilize this new update in a … Continue reading 4 Ways Brands Can Use Instagram’s New Slideshow Feature
The dreaded blank page. All that white space. It’s the stuff of nightmares. Whether you are a content creator, community manager or author, it is your job to transform all that white space into a spellbinding, revenue machine. Easy, right? No. This is what turns my hair gray. Why do we put ourselves through this? Simple–the light … Continue reading 5 Social Media Tactics to Boost Creativity
Many brands and organizations decide to go dark, or stop posting, on social media in the face of a national or global tragedy. Just a couple years ago, most brands and organizations would have come to a screeching halt on social media in response to a terrorist attack. Sadly, numerous tragic school shootings and bombings have occurred … Continue reading When to Shut Up on Social Media