4 Ways Brands Can Use Instagram’s New Slideshow Feature

Instagram launched a new feature this week that allows you to upload up to 10 photos in one post. It is a swipe-to-view slideshow. Personal translation: I can now show close-up shots of my beagle’s precious ears, eyes, whiskers, and tail in one post – oh boy! Hopefully brands will utilize this new update in a more productive way. Here are four ideas to get you started.

1. Before, During and After

You no longer have to rely on a video or collage to show your work in progress. This works beautifully for nonprofits wanting to show the progress of their good work. For example, as a Social Media Manager at MiracleFeet, I’ll be using this feature to show kids before treatment, during the casting, and the happy after photo with one upload. Love it!

India before and after TW

2. In the Making

Similar to the above, but with more of an emphasis of starting from scratch and ending with a finished product. I’d like to see a brewery use this idea for crafting a new seasonal ale. This would also work well for restaurants, cleaning services, contractors, etc…

3. Zoom Out

For a more artistic (and mysterious!) approach, take a series of photos that start crazy focused in on something and zoom out with each new shot. Envision a gorgeous, intricate flower at a nursery: at first you just see vibrant colors, then a hint of a petal, and finally the whole bloom to announce hydrangeas are on sale.

Flower collage

4. Events

You no longer have to worry about picking your 1-2 favorite photos from an event to share. Highlight your event by sharing photos in order, so fans can experience set-up to after-hours. We will certainly see this used by brands and celebrities this Sunday for the Oscars.

Add those hashtags and get posting. #Slideshow already shows over 70k posts. So, what are you waiting for? Get started, ‘Grammers!

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